How Not To Spend a Fortune On Pay Per Click

Pay per Click is a great way to advertise your business.  If you use attraction marketing or a developed capture page for your business, you will never go wrong with the correct Pay per Click campaign.  I just want to offer a few suggestions to make your Pay per Click campaign more successful.

If you are in network marketing you understand Goggle is not really in love with this industry.  Prices have become very high and they are very picky about what they allow.  Facebook is the same.  If you plan on advertising Facebook expect to pay a lot until you become a Facebook Pay per Click expert.  I suggest starting with Bing or a vertical search engine.  If you prefer a vertical engine they usually have just a set price.  If you pay more than the other guy you will be at the top.  Bing, Goggle, and Facebook do things a little different and if you do not have the right landing page you will pay more to advertise on these sites.

Bing gives you a quality score of 1-10 on three different categories.  The one I will focus on today is landing page relevance because this is probably the most difficult of the three.  Bing actually sends crawlers through your landing page and will rate the relevance of your page to your campaign.  You will receive a quality score based on the keywords in your campaign.  For instance if you were doing attraction marketing, you would be using keywords like Amway, or Fortune High Tech Marketing.  Bing will crawl through your landing page to see if what you are advertising is relevant to these companies.  If they are not you get a low quality score and your cost per click increases.  In order to decrease those costs you must improve your quality score.

One way to increase your score is to put the keywords directly into your ad.  If the words Amway or Fortune High Tech show up in your ad you will get a better rating.  Also if you attach articles with these companies listed in them you get a better score.  Crawlers love attachments and relevance but how are you going to target all of these keywords without building a hundred landing pages?

Most people will use what are called s1 codes.  While you are building your landing pages you can say something like Having trouble with s1={keyword:MLM}.  The s1 code tells the page to insert the keyword into this part of the text.  The :MLM is a back up word.  If your keyword is to long the s1 code will take the default MLM description and add it into the landing page.  You can use these s1 codes on landing pages and articles you build for your campaigns.  When you put your website in the text ad you simply add ?s1=Amway at the end and your landing pages will use the s1 code you assigned.

Articles and links on your landing pages seem to improve their relevance score.  If you attach these items the search engines really like them.  I usually add four of five articles to my landing pages as well as my blog.  This allows for a ton of information and helps you get a better quality score.

Split testing is very important.  Split testing allows you to have your ad link go to two different landing pages to see which one gets better results.  You may change something small between the landing pages or maybe you are using two totally different landing pages.  Split testing allows you to redefine you ads and improve them to get the best results.  You can also do this with your ads.  By running more than one ad in your campaign you will see which one gets the best results and have your best ads placed in a new campaign to run head to head against each other.

Videos are important and get better results than text landing pages.  If you create a short video to explain your landing page people seem to pay attention to these better than text landing pages.  In order to get better results your landing page needs to have give-away items.  This gives the visitor an incentive to place their information into the box.

All of these will help you run a better campaign and get a higher quality score.  The better the score the lower your cost per click is in your pay-per-click campaign.  On some words your quality score will be harder to improve than others.  You must work on keywords and try replacing your lower score with other words to see if they improve.

 

Now Is The Time To Start A Home Based Business

When you look around the country today people everywhere are struggling.  Just the other day a new Target store opened and over 2000 people were there trying to find a job.  Government assistance is at an all time high.  The amount of people being placed on disability is staggering but disability takes people out of the workforce therefore, reducing the unemployment numbers.  Economist are now saying our debt will be a drag on our economy for decades but we are doing nothing to correct the problem.  The struggles we face today are long-term and we must find solutions to fix the pain people are facing.

The world is always changing and if you keep up with the latest trends people everywhere are talking about a home based business.  It provides economic freedom, or gives people a means to make an unlimited income streams.  These are still very good reasons to start a home based business.  Today we can add several new factors to that list.

1.  Job Security

Today people are very worried about employment and are always looking for a back up plan.  Starting a home based business part-time can help ease financial strain and give people a back up plan.  Students coming out of college face the highest unemployment rates seen in decades.  Many are taking jobs at retail chains and fast food restaurants just to get by.  These jobs may keep the lights on but they will not tackle that massive amount of debt college left them with.  Students are hungry for the American Dream.  You can fulfill that dream by sharing with them the one of the last true forms of capitalism left in America.

2.  Baby Boom

Baby boomers are retiring at an alarming rate. Every day 10,000 people retire from the work force.  These people have a wealth of knowledge and experience.  Sadly, a lot of this generation is not ready to retire.  They have to retire due to the economy.  Many are looking for a way to get back in the working game.  A home based business will give them that chance.  In this industry age, income, or education level do not matter.  You get paid for results and boomers have years of networking under their belt.

3.  Television

Television is changing.  Companies spend billions on advertising just to have their commercials skipped over by the DVR.  The whole advertising industry is changing and companies realize word of mouth carries a lot more weight than a text ad on Google.  You see a tremendous push by billion dollar companies to get into the network marketing game.  Cell phones, television, burglar alarms, internet, and electric have all jump into the network marketing game.  These types of services do not have to be sold monthly on auto-ship.  They are already in the majority of households all over the world.  That is very powerful.  I know people who have skipped a car payment to keep their cell phone on.  Do you realize that.  In today’s market you have access to some of the “basic needs” of people.  Everyone has a cell phone.  Everyone has a television and electricity.  These markets are booming and most people will continue to have these items even if the economy gets worse.

4.  Internet

This has really changed our lives.  Never before could you literally sit on your bed and reach out to thousands of people at the touch of a button.  When you combine the economic trends with the power of the internet, the home based business or network marketing industry is set to explode.  People are tired of feeling insecure about their jobs.  They are tired of struggling just to pay their bills.  Everyone is looking for an escape.  Some find it on Facebook, others find it reading their Kindle.  The one’s who want to fix it look for something new.  You can reach them on the Internet.  You can present your entire business and never leave your home.  This has been a game changer for this industry and massive amounts of people are generating wealth off of this.

This entire industry is set for major gains in the next twenty years.  Do not be one of the people who look back and wish you would have started something back then.

Attraction Marketing How Does It Work?

Attraction marketing is the concept of leading with value and promoting your business last instead of first.  You develop yourself as a leader and a problem solver.  You help struggling network marketers solve their problems.  Maybe their up-line is not offering any help or they just don’t understand how to market.  The reason attraction marketing targets this particular group is very simple.  People are ten times more likely to join a network marketing business if they have previously been in a business.  New network marketers struggle learning how to market.  97% of the 177,000 people who join a network marketing business have little to none marketing experience.  Those that take the time to become self learners grow their business over the course of the next year but most will give up after their warm market list is depleted.

Attraction marketing is built on the idea of a give away and a sales funnel system.  You give away something of value on the front end in return for a name, phone number and email address.  You then contact your new lead and help them develop the skills they are looking for.  Next, your emails are going out every few days.  These are scripted emails and offer help in the form of education in marketing.  You become the leader.  You are the one who cures the pain and offers solutions to their problems.  You become the attraction and the leader.  This is the number 1 internet marketing strategy in use today.  People have literally gone from rags to riches mastering this system.

There are several systems out there and only you can decide which one is best for you.  Mike Dillard is really the industry leader in this concept.  You can buy his book Magnetic Sponsoring by clicking on the link.  I have read the book and watched the free videos.  The concept makes sense.  The man who bought a drill wasn’t looking for a drill he was looking for a hole.  Your business is just another sales pitch unless you figure out how to solve the problem the person is facing.  One hint money is not the answer dig deeper.  If you buy the book you become a member and will get paid a commission for promoting the products.  The commission from these products is very high.  You receive back office access and can receive marketing training inside your back office.  Your capture pages lead with value and help you develop leads using this system.

My Lead System Pro is another form of attraction marketing.  They took the concept of attraction marketing and placed it on steroids.  In this system you have access to four years worth of training.  Sales funnels and auto responders are developed for you.  If you want to learn how to market the internet, this place has the training.  You pick one marketing strategy and master it.  After you have mastered that skill you can add another but master one skill and focus on it.  Otherwise you will be swamped in all the marketing training offered.  The internet is a monster.  Do not let it overwhelm you.  Learn how to tame the monster and use it to your advantage.  The other great thing about My Lead System Pro is the way you can market several different products from one place.  They help you sell magnetic sponsoring and all the other systems you want to promote.  You also get paid a commission from this system.

The key to attraction marketing is educating yourself and becoming a leader.  Develop the skills needed to fix the pain of others and you will be successful.  If you use the sales funnels already developed in this system it will save you thousands of dollars.  Developing and building these systems to attract leads takes a lot of time and a ton of money.  Mastering attraction marketing takes time but you can see results right away by using Pay Per Click if you can afford it.  Do not get carried away with it and make sure you set a daily limit on your budget.  I will give you some ideas on how to lower your PPC costs tomorrow.

 

Network Marketing Is For You

You will have doubts.  You will struggle.  You will cry.  You will kick yourself and you will fail miserably at times.  Everyone does and it is part of learning.  The people who never make it move back into their comfort zone.  The success stories never gave up.

Do not kid yourself government regulators hate home based businesses.  They enjoy having people working for an hourly wage in a well regulated environment.  They receive their taxes in a timely fashion and can check in on your business at any time.  Home based businesses are much harder to monitor.  Instead of visiting the business they are often sued to generate revenue for the state and to make changes to the system because they can’t regulate it otherwise.  If you look in wiki, I don’t think you will find a single home based business model that has not been sued by at least one state government.  So, if you company has faced lawsuits in the past it is not the end of the world.  They have all been there.  The good ones survived and moved on.  Never forget that.

Your business model is not important you are.  People join your business because of you.  You are the leader.  You are who they look to for guidance.  It is up to you to be a self learner.  It takes self motivation to educate yourself and to teach others how to be successful.

Set goals and have a plan.  People spend too much time doing non money-making tasks.  You need to set time limits for looking at your email or spending time on Facebook.  If you set goals this gives you focus and reminds you what is important.

This business is for you.  People in this business make millions of dollars and others make nothing.  You can be one or the other.  The ones who give up never make millions.  They go back to their daily jobs.  You must treat this like a job and not a hobby.  It is work and sometimes it is not easy.  You will laugh and you will cry.  The things that do not kill you make you stronger.  That is the case with this business.  Struggling is part of the process and it makes you a stronger person.  It makes you appreciate what you have achieved.  Struggling molds you into the leader you need to be.  Remember we have all been there but we didn’t give up.

 

My Lead System Pro

Today, we find ourselves surrounded by technology.  At no point in human history has it been easier to contact another person.  People literally sit in their homes and build a business with the use of a computer.  Technology has made or lives easier but technology can also be the biggest headache we ever met.

Not too long ago, if you wanted to build a network marketing business you really only had one option.  You had to get out there and just do it.  You talked to people and you met new people.  People took out ads in the newspaper or a magazine to generate new leads.  Not anymore, today it is possible to build your entire business and never leave your home.  I do not suggest you do that but it is possible.  How do we learn how to do this?  What tools do we have to uncover in order to tame this internet monster?

If you want to build your network marketing business online you will need training and help.  It is possible to build sales funnels and your own products to assist with lead generation.  You can also develop your own give away to run in your pay-per-click campaign.  This will take months and costs you thousands of dollars.  That of course is after you get all the training to learn how to do this.  After all, your primary company imposes strict limits on what you can promote and how you can promote anything they own.  You need an alternative to your primary business.  My Lead System Pro has the answers and the training to help you build your business.

If you really want to build your network marketing business online and you only want to spend a few bucks a month, we have a system just for you.  If you want to learn PPC.  Goggle and Bing are not your only options.  You can learn how to run PPC campaigns for pennies per click.  You may want to learn how to use YouTube to promote your network marketing business.  The training is in the back office.  Just about any type of online marketing skill you want to learn is found in the training section of MLSP.  Sales funnels, promotions, campaigns, split testing, video hosting, web hosting, and products are all inside this system.  They are all at your disposal and ready for you to use.  All you have to do is pick a marketing strategy and get started.  Before you know it you will developing leads and making money with your network marketing business.

 

The Holidays

I know the holidays can be tough on your business.  People are focused on other things and joining something new this time of year is not on a lot of people’s minds.  Keep your head up and stay focused.  This economy is very tough and people everywhere are looking for extra income.

Just remember tax time is right around the corner.  Start building those relationships now and keep them moving forward into the new year.  People rarely join anything because of the products or the company.  They join because of a personal relationship with you.  That is not something you build overnight.  It takes time.  You have to learn to start putting yourself first and your company second.

The best thing you could ever do is market YOU!  If you market yourself first and your company folds YOU can just keep moving forward under a new banner.  I know this isn’t easy and I know it takes time to build.  The people at the top took that time and built something great.  You can do that as well.  Keep studying, master one online marketing tactic and go from there.  Stay focused and never give up.  Times will get tough.  You will want to quit and you will question yourself.  Remember we have all been there and the ones that stuck it out are very successful.  The only person who can keep you from being rich is you.  Take the time it takes to master how to market and stick it out.  You will be a leader in this industry and people will flock to follow you.  The belief begins with yourself.  Have a wonderful Saturday and a Merry Christmas!

 

Craigslist Advertising

As Network Marketers we spend a ton of money on advertising.  Most of us use PPC or pay-per-click advertising.  Others use free classifieds or what I call Craigslist advertising.  You can advertising on these sites for free but be careful.  If you place several ads Craigslist will ghost you and remove your account.  Today, I am going to show you how to avoid being ghosted and how to stand out in the Craigslist advertising game.

First you must decide where you want to send your lead.  You can send them to a capture page, fill out an application, or apply by phone.  If you do not use My Lead System Pro you must develop a capture page from scratch.  For the people who have access to MLSP you can go into the system and develop a lead capture page with a video of your presentation uploaded into the system.  This allows you to screen out people rather quickly.  You can also have them fill out an application I will discuss this in a minute.  The other option is to just have them call you.  This is by far the simplest way to build this portion of your Craigslist ad but you can use a service like K7.net to develop a voice capture service.

Split testing your Craigslist advertising is very important.  You must keep track of how well your ads are doing no matter where you advertise.  If you do not know a lot about split testing you will need to get the training.  I get all my training through My Lead System Pro and I could sit here for a year and not complete all the training offered in their back office.  It is also a great way to generate multiple income streams so you aren’t dependent on one company to pay your bills but use whatever works best for you.  In order to split test your Craigslist advertising you will need a secondary source to host your ads.  Craigslist Ad Tracker will supply these needs.  They also host thousands of sites to keep you from being ghosted on Craigslist.  When you use Craigslist Ad Tracker the company uses all of their hosts to place your ads.  This keeps you from being ghosted and makes your ads seem to generate from several different places. The ad tracker also allows you to create an application for your ad.  Your ad will actually link to your ad tracker account and the person will fill out an application.

Most people do not realize you can use PowerPoint to create your Craigslist advertising.  You simply open PowerPoint grab a picture and add it to the slide.  Create your ad adding text to the picture template.  You can add your phone number or a Click Here To Apply button and send them where you need them to go.

Once you complete your ad you must use a program called Jing.  This is a free download but it allows you to capture the image off PowerPoint and move it to your ad tracker page.  Ad tracker will allow you to add a click setting on the ad.

Once you have completed these steps you will be able to place a professional picture ad inside of Craigslist.  Your ad is sharp and stands out because 99% of the people inside Craigslist are using text to get people’s attention.  I realize I gave you the abridged version of this technique.  If you need step by step instructions there is an awesome site called Craigslist Bonus.  This site will take you step by step through this entire process.